First look with Belgium’s Lisa H.// Marni for H&M: the film and the campaign

Right after the launch of Versace for H&M the new collaboration with Marni was announced. At this moment, the first image has leaked and it was also known that Sofia Coppola would direct the commercial.

Honestly, I had hoped the collection will be more colorful, it reminds me a lot of a winter collection. Marni is known for his graphic prints and modest colors. The campaign video showed that there was some variety in the upcoming collection.

Set in Marrakesh, Morocco, Academy Award and Golden Globe winner Sofia Coppola has directed this commercial for the Marni at H&M collection.

The collection will be available on March 8th.

(Foto Magnus Magnusson/H&M)

(Foto Magnus Magnusson/H&M)

Behind the making of the film:

1 Comment

  1. by madame jean on February 8, 2012  3:58 pm Reply

    la couleur brune est superbe avec ce que vous portez

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