Belgium, Lisa H// H&M Summer 2012 Magazine Campaign + Video Inspiration

This particular shoot from H&M’s summer 2012 magazine is shot by Camilla Akrans and stars Edita Vilkeviciute. The campaign is inspired by Alabam Whitman, Patricia Arquette’s character in True Romance.

Without a doubt, it’s a very beautiful shoot– it really exudes the summer feeling everyone wants to have. What can I say about the clothing in the shoot? There is a lot of patterns, flower prints and textures. There is also some great inspiration imagery for summer fashionistas. What do you think about this shoot?


Behind the Scenes:


Also check out H&M’s 2012 Summer Beachwear campaign:

Lisa is a 17-year old student from Belgium with her own fashion news website –Today Trends-. With an addiction to fashion magazines (which she never throws away), she loves to spot trends!  You can expect more posts from her on all the latest and most remarkable fashion items  as well as  any news that catches her eye…


Today Trends

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