Mini Me Fashion: Shrink Your Outfit with Evian’s New App + Their Baby & Me Video Campaign

As you all know, brands are always looking for a new innovative way to create buzz. Evian has a new video campaign that highlights a new online app provided by the company. Love the way you look in that sundress or cable sweater?! Well, the new Baby & Me app will create a baby version of you complete with the same outfit. I can imagine a lot of fashion bloggers will have fun with this app! Check out the “Baby & me” Video below:


How cute is this video?! Can’t wait to see how this translates on personal style fashion bloggers!


Baby & Me – the poster campaign 

On a parallel path with the film, an eventful campaign will stage this encounter on posters. In France, starting May 15th, some subway platforms will be invaded by 10 portraits of characters of various ages and kinds, discovering with astonishment their « baby-self » on the other side of the platforms, with a mirror effect.

Among them, two famous faces: the tennis champion Maria Sharapova and the talented golfer Melissa Reid

Baby & Me – the app 

For everyone to be able to meet their « baby-self » too, BETC Digital and B-Reel developed a digital app.

Take a picture of yourself or upload one of the person of your choice, and the app will allow you to « babify » yourself and your friends, thanks to an advanced facial recognition software.

A new Live young experience, available on Android, iPhone and Facebook starting mid-May.

Thanks to a partnership with Photomaton, you will also be able to live the experience in a few « Babybooths », in Paris during the launch, and during the Cannes Festival.

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